In collaboration with Taylor D, I led the branding for the Fort Smith Symphony's centennial year, celebrating a century of music and legacy.

Special thanks to Matthew Huber for collaborating on print direction at MOXYOX, it enhanced the branding's impact and sophistication.

STRATEGY

Celebratory

Sophisticated

Timeless

Personality

Logo

Electric Rose
HEX:
#D71DA3
Indigo Ink
HEX:
#240066
Platinum
HEX:
#F1F6F6
Indigo Bloom
HEX:
#721F98
Something New
HEX:
#59A8D9

Colors

Typography

LOGO IDEATION

ART DIRECTION

Challenge

How do you celebrate 100 years of history without making the brand feel 100 years old? The challenge was balancing the Symphony’s legacy and sophistication with an identity that felt energetic, contemporary, and celebratory.

Sold Out show

The disco-inspired theme celebrates 100 years of music through bold color, shimmer, and movement, balancing the energy of a milestone celebration with the timeless sophistication of the symphony.

Sold Out show

The disco-inspired theme celebrates 100 years of music through bold color, shimmer, and movement, balancing the energy of a milestone celebration with the timeless sophistication of the symphony.

Sold Out show

The disco-inspired theme celebrates 100 years of music through bold color, shimmer, and movement, balancing the energy of a milestone celebration with the timeless sophistication of the symphony.