Arkansas Colleges of Health Education (ACHE) is a private, nonprofit graduate health sciences institution in Fort Smith, Arkansas, founded in 2014. Hired as ACHE’s first dedicated designer supporting all five academic programs, with full creative ownership over how the institution communicated across academic, recruitment,
and brand touchpoints.
0→1 brand/design infrastructure
MOTION
PARTNERSHIP
Challenge
Communicate ACHE’s partnership with the Fort Smith Symphony in a way that felt authentic to both healthcare and the arts, not simply two logos placed side by side.
Solution
I merged two recognizable symbols: a stethoscope and treble clef into a single visual, creating an immediate connection between medicine and music while giving the partnership its own memorable creative expression.
PHOTO
