Startup; acquired

SupplyPike

Project Overview
Client
Designed and scaled brand systems and marketing assets for a high-growth supply-chain SaaS company. Help lead visual design for SupplierWiki’s educational platform, translating complex retail compliance topics into clear, engaging content across eBooks, video ads, social campaigns, and web assets. Partnered cross-functionally through acquisition and re-org, helping establish clarity, consistency, and long-term brand value with a highly collaborative and amazing team.
Work Highlights
Working within SupplierWiki’s education-first mission, I helped design scalable brand experiences and systems that made complex information approachable and actionable. This approach supported consistent execution while allowing the brand to adapt thoughtfully through periods of growth and transition until our company was acquired.
ebook + cheat sheet cover illustration + FULL PDF
OPEN GRAPH SUpplierwiki
Authentication email sign in campaign

60%+ Open Rate

To improve lead tracking while preserving a low-friction user experience, we introduced a sign-in flow communicated through a short-form animated email GIF. I led the concept and execution of the animation, focusing on clarity, pacing, and hierarchy to surface the most important value without overwhelming users.
2024 december wrapped newsletter

45% Open Rate

Above industry average.
testimonial-img
Short Form content creation + UX/UI
Designed end-to-end short-form video content by repurposing top-performing webinar footage into accessible, bite-sized assets. Developed a unified content system—including video processes and a pillar/slug page—by integrated content, marketing, and design on a single platform with a focus on lead generation using Descript and Figma.
design + Slide deck + video editing for webinars